Wet n Wild Photo Focus Foundation.

I haven’t gotten excited about a drugstore product in a while so when I keep hearing about the Wet n WildPhoto Focus Foundation ($7.99, available here) and the many lavish praises being rained down upon it, I was curious. I’m a foundation lover at heart and am willing to splurge or break a long-held “no-buy” policy for the sake of testing out a new formula out there.

I’m certain that this blog post is likely your 1207192 instance of coming across a Wet n WildPhoto Focus Foundation review so I will attempt at taking a slightly different angle in this post so you can get a more thorough review of the foundation.

The Wet n WildPhoto Focus Foundation caught my eye because it was the latest drugstore foundation that just seemed to work for everyone. Those with skintones that aren’t exactly easiest to match love the colour selection. The formula is deemed to be very impressive. And I think everyone can agree that the price makes it at least, worth checking out.

Wet n Wild Photo Focus Foundation.

What I love about the Wet n Wild Photo Focus Foundation

The Wet n WildPhoto Focus Foundation comes in a square glass bottle and a paddle applicator. A strange choice considering how liquid-y the formula is. The formula does feel a little runny, but nothing that wouldn’t be too difficult to work with using various tools like the beautyblender or a regular kabuki brush. Even with the beautyblender, I don’t think the formula would get sucked up too much.

The application process was highly impressive. Using a regular kabuki-style face brush, I applied this all over the face and immediately I saw why people love this foundation. The coverage was medium-full, covering up pretty much 90% of all imperfections on the skin. It felt lightweight, looks natural and skin-like on the skin, and doesn’t require too much product to achieve that level of coverage and satin-finish.

As I wore the foundation throughout the day, there isn’t any build up or patchiness – it was a dream foundation. It looked good throughout the day as it did when I first applied it.

What needs work

Wet n Wild Photo Focus Foundation.

There are a number of shades available in the range; I also appreciate that Wet n Wild attempted, at least, to help with the foundation selection process by identifying the type of skintone/undertone that particular shade would work for. I picked up two shades:

  • Soft Beige
  • Golden Beige

The descriptions helped me narrow down my shade choices when shopping in-store.

For some additional reference, I wear the following shades in other brands:

  1. Laura MercierPhoto Ready Silk Creme Foundation in Bamboo Beige
  2. Estée LauderDouble Wear Foundation in 2W1 Sand
  3. CliniqueEven Better Foundation in #25 Buff
  4. Make Up For EverUltra HD Foundation in Y245 / Y315 depending on the time of the year
  5. DiorStar Foundation in #21 Linen
  6. DiorDiorskin Forever Foundation in #20 Light Beige

What really prevented this foundation from becoming the drugstore foundation of choice for me was the colour match. Despite picking up Golden Beige and swatching it in-store, I found the colour to be a highly poor match once applied on the skin. There seems to be some oxidization which resulted in a bit of a pinker undertone. It looked unnatural on the skin so I tried mixing it with Soft Beige in an effort to lighten / improve the undertone with no success.
Wet n Wild Photo Focus Foundation.

Wet n Wild Photo Focus Foundation spatula applicator

What helped was mixing this with another yellow-based foundation. I assume using a custom foundation drop like the one from CoverFX could work as well but my shade was too light for the process and I can’t really report on any success.

I also didn’t like the fact that there’s no seal on the product – it’s difficult to tell if the product has been opened or not when you’re shopping in-store. I’m sure it wouldn’t have costed too much to add a sleeve or at least a seal-sticker to prevent people from picking up one that’s been opened.
Wet n Wild Photo Focus Foundation.

Wet n Wild Photo Focus Foundation Swatches


I don’t shop at the drugstore anymore for two reasons: 1) price-wise, we’re seeing a lot of drugstore products getting massive price hikes that make them not that much cheaper than the Sephora stuff I love; 2) it’s very hard to match shades and practically impossible to do any kind of returns.

This foundation, despite all the amazing and incredible things that it could be, reinforced my belief that drugstore foundations are still quite problematic in the shade department. Perhaps the price doesn’t justify the full development of a more comprehensive colour range, but it’s such a shame that such a great formula should find itself being sacked because of the poor variety of shades.

I’ve been curious about trying this foundation out! I’m hearing so much about it and I’m loving that extra affordable drugstore brands are launching super awesome foundations. I’m currently in love with the L.A girl pro HD foundation. x


This was actually my first post on this foundation but I agree with both of your points on drugstore foundation… It is so hard to find good shade match. I typically need to buy the lightest shade and often they just aren’t light enough or they have the wrong undertone. I will check this out next time I’m at the grocery store though to see if there is a decent match. I also agree on the price hikes, my favourite drugstore foundation is the L’Oreal Pro-Matte but I’ve been seeing it for over $20 lately and I go through them so fast!

I keep hearing about this foundation and have been brushing it off since I haven’t been particularly wowed by Wet & Wild in the past. But the way you describe the foundation formula makes me want to go and try it for myself! Such a shame that shades are a miss and the lack of a security seal does seem a bit unhygenic – nobody wants to end up with a used foundation D: As amazing as the formula sounds I’ll probably pass on this, thank you for the honest review!!

Jenny // Geeky Posh

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