Kiko is a brand I’ve only heard of because of blogger mentions online. Call me ignorant, but I didn’t even know that it was an Italian brand that originated in Milan, a place I’ve visited at least twice in a span of three months. The second time I was in Italy, I found myself passing by a Kiko store, and curiosity nudged me to go inside. It was perfect timing! Inside the store, I found baskets upon baskets of products (especially those from the limited edition collections), that were on sale for only €2-5!
The products I ended up purchasing were items that I thought I might run out during my trip. Not wanting to shell out money at Sephora where paying in Euro means multiplying the listed price by 1.4, I decided to give the brand a go. I am glad that I did and wished I had more faith in it because I now sorely regret not stocking up on a number of these items. Can I also say that the packaging of these is absolutely exquisite? The embossed boxes, and colourful designs still look luxe and chic, despite the inexpensive prices!
The price range of the non-sale products seem to fall within the €6-15, making it a relatively inexpensive, “drugstore” brand worthwhile checking out if you ever come across it. The only “expensive” range I saw was their skincare (north of €25) which is inline with a lot of other brands’ pricing strategy.
From the Ace of Diamond collection, I purchased the Lip Pencil #19, a beautiful pink-coral lip pencil that glides so easily on the lip without any tugging. The colour is so me, and easily one that I see myself wearing all the time that I ended up purchasing 2 of these.
I bought two dual-ended eyeliners from the Double Glam collection. The dual-ended eyeliners doesn’t have a specific name, but #106 features a glittery creamy white and glittery black colour while #111 features an eggplant purple and light peach shade, both matte. The pigmentation of these are spot on and I was so impressed from the first swatch!
The last item I bought was the Crystal Eyeliner #03 from Kiko’s newest collection. This was highly recommended by the saleslady in the store, and upon swatching the eyeliner, I immediately knew why! The formula rivals high-end brands’ from Urban Decay and Make Up For Ever, and this cost a mere €6.90!
I really wish that Kiko is more readily available in North America – the quality of the products I’ve tried so far is enough to convince me to buy more the next time I am in Italy!