Do you know of a formula that’s been around and in continuous production for 90+ years? Acqua di Parma Colonia falls in that category. It’s attained quite a status – an icon, and a legend. It’s likely been tweaked throughout the year but there’s nothing quite like maintaining that original combination that catapulted the piece to the top and kept it relevant for 90 years. Acqua di Parma Colonia Pura ($116-158, available here) is the latest to join the Colonia family, launching in September 2017.
An embodiment of the classic Italian world of cultivated pleasure, exquisite style and attention to detail, the Colonia Pura is equally subtle and inviting: with a minimalistic silver and white lettering followed by the coat-of-arms of the city of Parma complementing the lively yellow-gold packaging.
Acqua di Parma is a brand associated mostly with a very distinct clientele. It also embodies tradition, style and the Italian way of life. It’s not often that a scent reminds me of a distinct memory but for whatever reason the Lannister gold and crimson armour (you know that scene with train loot battle) was the first thing that come to mind.
Acqua di Parma Colonia Pura is billed as the “cleanest” and “purest” scent in the range. It was launched in September as a more modern interpretation of the original Colonia from 1916 which was supposedly used by Cary Grant, Ava Gardner and Audrey Hepburn. A trend that we’re seeing more and more in a lot of olfactory confections is the inclusion of traditional kitchen ingredients in the list. Colonia Pura features coriander giving it a spiciness that balances out the jasmine. In addition to coriander, Colonia Pura features bergamot, orange, petitgrain, narcissus, jasmine, patchouli, white musk and cedar.
Created by the master perfumer Francois Demachy, Acqua Di Parma Colonia Pura is targeted towards men but can be used by women as well as exemplified by the original concoction’s famed users. On Sephora, the fragrance is listed under the women’s category which makes this piece a unique unisex piece. It is available online at Sephora in 50ml or 100ml sizes.
What do you think of a unisex piece like the Acqua di Parma Colonia Pura?