Google Publishes Best Practices for Bloggers.

Last week, Google unveiled two interesting things: one was this new travel feature called Google Destinations (more on that in another blog post), and the second (and most relevant to us right now) is a guideline / list of “best practices” for bloggers who regularly receive free products in exchange for exposure.

I don’t normally spend too much blogging real estate to speaking about the back-end, technical, and oftentimes, controversial topics surrounding blogging and bloggers. There’s already enough coverage out there, and I just want this space to be very positive, honest and transparent. I figure that I would share this PSA for any bloggers reading this post right now!


Picture source

The best practices Google shared boiled down to 3 easy things to think about when you’re writing your next blog post.

1. Understanding the difference between ‘nofollow’ and ‘dofollow’ and using ‘nofollow’ appropriately

Okay, so that was wordier than I wanted to but knowing what the difference in the ‘nofollow’ and ‘dofollow’ links is important because it affects search rankings. Since the post or content is created through an exchange – a freebie in exchange for exposure, all links directing back to the company/brand’s website, social media accounts, or retailers (i.e. Amazon) should have a ‘nofollow’ link scheme. Why? The content wasn’t created organically, and when you think about it, it impacts how a website is ranked on Google. If you aren’t using the ‘nofollow’ tag, you’re allowing unfair competition in the world of search ranking!

Note that adding a ‘nofollow’ doesn’t result in any visible changes to your link – it is something that is picked up by search engines.

2. Disclosure

This shouldn’t really be a bullet of its own because I feel like any kinds of freebie, or relationship should be properly disclosed. I always do this, irrespective of the value of products and services or whether a content was provided for me to share. I think it’s important to create that honest relationship because ultimately, your own credibility is at risk when you don’t disclose that relationship!

3. Unique Content

If you want to have a great readership base, you want to share content that hasn’t been duplicated or been written up a bunch of times before. This is where having a great unique content comes into play – it ensures that your readers will be coming back!

You can read more about the Google (via Webmasters’ Tool page) blog post on this Best Practices for Bloggers here.

If you enjoy this post, click here for more blogging resources!

Leave a Reply

Your email address will not be published. Required fields are marked *