IT Cosmetics Naturally Pretty Eyeshadow Palette | Review.

The IT Cosmetics Naturally Pretty Eyeshadow Palette ($42, available here) is a collection of 14 matte eyeshadows and 1 transforming pearl shade. As a fan of most IT Cosmetics products, as well as a collector of eyeshadow palettes, this palette was just calling out my name. It wasn’t a particularly hard decision either, especially when all the online reviews seemed to agree that this palette is the best thing since Urban Decay’s Naked palettes.

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Bottom Line [5/5]: Amazing variety of colours, quality and pigmentation are the best I’ve seen from a matte eyeshadow palette. Even if you own all Urban Decay Naked Palettes, I still encourage you to get this one!

The palette is encased in a dusty rose velvet case which doesn’t look too appealing to be honest. I think it was the combination of the two that made it bad – if it was just a dusty rose metal or plastic or cardboard case, then it wouldn’t have been a problem and vice versa. The gold lining on the inside just screams tacky, and is so distracting and reflective that sometimes it can be hard to read the actual name of the shade. But I digress.

This product has been labeled as volume 1, which really excites me as I’m thinking of the more palettes to come. The 14 eyeshadows (I’ll get to the transforming pearl later on) in this palette are all matte, and very unique. Unlike the very well-known Urban Decay Naked 1-3 palettes, or the LORAC Pro 1 & 2 palettes, the colour scheme in this palette combines very different colours, with earthy hues and undertones, making this palette an excellent addition to your existing collection. As the owner of many eyeshadow palettes, I absolutely do not regret purchasing this as the colours in this palette are very unique in my entire collection.

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The texture of the eyeshadows are so smooth that they almost come across crumbly. However, each and every colour in this palette wears so beautifully, apply like a dream, silky smooth and are as vibrant as they appear in the pan. They are not at all chalky when swatched on my hand or once applied on the lids. Matte eyeshadows can tend to be a hit-or-miss, and I am happy to report that this palette is totally on point with respect to the texture and pigmentation.

These eyeshadows are infused with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants, and can be used wet or dry as shadows or liners. Talk about versatility and getting the most colourful bang for your bucks! The quality and pigmentation of these eyeshadows are absolutely worth every penny that this palette costs. Plus, it’s still cheaper than the Urban Decay palettes.

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Shades included:

  • Sheer Joy (Matte Soft Peach)
  • Soft Light (Matte Light Latte)
  • Warmth (Matte Warm Beige)
  • Soulful (Matte Warm Rosy-Beige)
  • Mocha (Matte Light Sable)
  • Violet (Matte Lilac)
  • Midnight (Matte Gray Navy)
  • Noir (Matte Black)
  • Love (Matte Dusty Soft Pink)
  • Sunrise (Matte Soft Amber)
  • Sunset (Matte Rich Amber)
  • Allheart (Matte Warm Mauve)
  • Java (Matte Chocolate)
  • Iconic (Matte Rich Slate)
  • Transforming Pearl (Candlelight Pearlescent Glow)

Transforming Pearl

This palette, despite featuring all matte shades, actually features a unique differentiation in the sense that each shadow can be transformed into pearl shades instantly with the tap of a brush. Using the It Cosmetics proprietary pearl transforming shade included in the palette (the last shade), you can take the matte shades to a soft pearl with a simple swipe of the pearl shade over each matte colour.

Don’t get me wrong, this idea is ABSOLUTELY drool worthy, so unique and unlike anything I’ve tried before – it is something I certainly would pay more for. It definitely should make brands like Urban Decay, rethink their highly popular palettes. Unfortunately, the transforming pearl just didn’t work no matter how hard I try or how many different techniques I use to apply the products. It just looks like you’re putting a veil over the colour, and takes away from the actual colour itself, making it appear more dull and lacklustre.

This palette has so much potential – IT Cosmetics got everything right with the matte shadows: colour, quality, and pigmentation are the best that I’ve seen in matte eyeshadow colours. The transforming pearl simply didn’t deliver (though it is a good highlight or inner corners colour), but shouldn’t keep you away from the palette! Even if you own all Urban Decay palettes, LORAC eyeshadow palettes, and tons of eyeshadows from other brands, I would still encourage you to purchase this palette. You won’t regret it. It has my kiss of approval and you’ll like it – I promise!

I’ve swatched the colours twice, once on its own, and the one below it, with the transforming pearl over it so you can see the difference!

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Sheer Joy (Matte Soft Peach) // Soft Light (Matte Light Latte) // Warmth (Matte Warm Beige) // Soulful (Matte Warm Rosy-Beige)

it-cosmetics-naturally-pretty-11Same order, with the transforming pearl over each shade.

it-cosmetics-naturally-pretty-6Mocha (Matte Light Sable) // Violet (Matte Lilac) // Midnight (Matte Gray Navy) // Noir (Matte Black)

it-cosmetics-naturally-pretty-10Same order, with the transforming pearl over each shade.

it-cosmetics-naturally-pretty-2Love (Matte Dusty Soft Pink) // Sunrise (Matte Soft Amber) // Sunset (Matte Rich Amber) // Allheart (Matte Warm Mauve)

it-cosmetics-naturally-pretty-9Same order, with the transforming pearl over each shade.

it-cosmetics-naturally-pretty-7Java (Matte Chocolate) // Iconic (Matte Rich Slate) // Transforming Pearl (Candlelight Pearlescent Glow)

it-cosmetics-naturally-pretty-8Same order, with the transforming pearl over each shade.

Have you tried the IT Cosmetics Naturally Pretty Eyeshadow Palette? As always, I’d love to hear your thoughts! Share with me comment section or through Twitter or Instagram!

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